Optimal Pricing in Networks with Externalities
We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers who are embedded in a social network. A key feature of our model is that consumers experience a (positive) local network effect. In particular, each consumer's usage level depends directly on...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2014
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| Online Access: | http://hdl.handle.net/1721.1/90498 https://orcid.org/0000-0002-1827-1285 |