A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market

Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014.

Bibliographic Details
Main Author: Kim, Ikhwan
Other Authors: Michael A. Cusumano.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2014
Subjects:
Online Access:http://hdl.handle.net/1721.1/90748