A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014.
| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | |
| Формат: | Дипломын ажил |
| Хэл сонгох: | eng |
| Хэвлэсэн: |
Massachusetts Institute of Technology
2014
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://hdl.handle.net/1721.1/90748 |
| _version_ | 1826192993362640896 |
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| author | Kim, Ikhwan |
| author2 | Michael A. Cusumano. |
| author_facet | Michael A. Cusumano. Kim, Ikhwan |
| author_sort | Kim, Ikhwan |
| collection | MIT |
| description | Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014. |
| first_indexed | 2024-09-23T09:31:59Z |
| format | Thesis |
| id | mit-1721.1/90748 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T09:31:59Z |
| publishDate | 2014 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/907482019-04-11T02:27:23Z A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market Kim, Ikhwan Michael A. Cusumano. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014. 23 Cataloged from PDF version of thesis. Includes bibliographical references (pages 49-50). The golf industry in South Korea has been flourishing and has maintained high profitability. However, the South Korean market is not adequately prepared for the increasingly globalized world economy and resulting changes in the business environment. There is a need for research to guide the Korean golf industry based on long-term projections of the Korean economy and future market trends. An increasing number of golf customers are traveling abroad to enjoy high quality golf services at more affordable prices. Golf courses in China and Southeast Asia are actively attracting golf tourists by promoting their competitive pricing. The Korean golf industry must identify and promote its competitive advantages to survive in this increasingly competitive environment. The main purpose of this study is to identify various strategies to increase customer demand for Korean golf courses. This paper also illustrates the correlation between economic trends and the golf industry in South Korea. Moreover, a business plan based on the factors that determine the choice of golf clubs, the competitive advantages of South Korean golf clubs, and potential marketing strategies indicate future directions for the Korean golf industry. by Ikhwan Kim. S.M. in Management Studies 2014-10-08T15:26:43Z 2014-10-08T15:26:43Z 2014 2014 Thesis http://hdl.handle.net/1721.1/90748 891338839 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 50 pages application/pdf a-ko--- Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Kim, Ikhwan A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market |
| title | A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market |
| title_full | A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market |
| title_fullStr | A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market |
| title_full_unstemmed | A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market |
| title_short | A new direction and business plan for the golf business in Korea : strategies to attract customers to the domestic market |
| title_sort | new direction and business plan for the golf business in korea strategies to attract customers to the domestic market |
| topic | Sloan School of Management. |
| url | http://hdl.handle.net/1721.1/90748 |
| work_keys_str_mv | AT kimikhwan anewdirectionandbusinessplanforthegolfbusinessinkoreastrategiestoattractcustomerstothedomesticmarket AT kimikhwan newdirectionandbusinessplanforthegolfbusinessinkoreastrategiestoattractcustomerstothedomesticmarket |