Self-Reflection and Articulated Consumer Preferences
Accurate measurement of consumer preferences reduces development costs and leads to successful products. Some product-development teams use quantitative methods such as conjoint analysis or structured methods such as Casemap. Other product-development teams rely on unstructured methods such as direc...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
John Wiley & Sons, Inc
2014
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| Online Access: | http://hdl.handle.net/1721.1/90826 https://orcid.org/0000-0001-8510-8640 |