Morphing Banner Advertising
Researchers and practitioners devote substantial effort to targeting banner advertisements to consumers, but they focus less effort on how to communicate with consumers once targeted. Morphing enables a website to learn, automatically and near optimally, which banner advertisements to serve to consu...
| 主要な著者: | , , , , |
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| その他の著者: | |
| フォーマット: | 論文 |
| 言語: | en_US |
| 出版事項: |
Institute for Operations Research and the Management Sciences (INFORMS)
2014
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| オンライン･アクセス: | http://hdl.handle.net/1721.1/90836 https://orcid.org/0000-0002-9983-4237 https://orcid.org/0000-0001-8510-8640 |