Prospective marketing meta-analysis : the effect of TV vs new media car ads on consumer car consideration probabilities in China and USA

Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2014.

Bibliographic Details
Main Author:	Gokce, Yasemin
Other Authors:	Glen L. Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2014
Subjects:	Electrical Engineering and Computer Science.
Online Access:	http://hdl.handle.net/1721.1/91814

Internet

http://hdl.handle.net/1721.1/91814