Contribution to web-based conjoint analysis for market research

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.

Bibliographic Details
Main Author: Faura, Julio M. (Julio Manuel), 1970-
Other Authors: John R. Hauser.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/9273