New media technology and new business models: Speculations on ‘post-advertising’ paradigms
This article offers some speculations on the challenges that new media technology poses to the concept and practice of advertising, particularly the impact of open-content technology. It canvasses a number of globalizing trends, notably Web 2.0 technology and culture, user-generated content, and the...
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| Format: | Article |
| Language: | en_US |
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Australian Film Television & Radio School
2015
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| Online Access: | http://hdl.handle.net/1721.1/93228 https://orcid.org/0000-0002-8497-7673 |