New media technology and new business models: Speculations on ‘post-advertising’ paradigms
This article offers some speculations on the challenges that new media technology poses to the concept and practice of advertising, particularly the impact of open-content technology. It canvasses a number of globalizing trends, notably Web 2.0 technology and culture, user-generated content, and the...
Main Author: | Wang, Jing |
---|---|
Other Authors: | Massachusetts Institute of Technology. Global Languages |
Format: | Article |
Language: | en_US |
Published: |
Australian Film Television & Radio School
2015
|
Online Access: | http://hdl.handle.net/1721.1/93228 https://orcid.org/0000-0002-8497-7673 |
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