Selling Cookies
We propose a model of data provision and data pricing. A single data provider controls a large database that contains information about the match value between individual consumers and individual firms (advertisers). Advertisers seek to tailor their spending to the individual match value. The data p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
American Economic Association
2015
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| Online Access: | http://hdl.handle.net/1721.1/98511 https://orcid.org/0000-0002-9150-2334 |