Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment
We leverage the newly emerging business analytical capability to rapidly deploy and iterate large-scale, microlevel, in vivo randomized experiments to understand how social influence in networks impacts consumer demand. Understanding peer influence is critical to estimating product demand and diffus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2015
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| Online Access: | http://hdl.handle.net/1721.1/98533 https://orcid.org/0000-0002-2762-058X |