The strategic transformation of advertising agencies in the digital era : the case of Cheil Worldwide in Korea

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.

Bibliographic Details
Main Author:	Yang, Hye Sung (Hye Sung Hazel)
Other Authors:	Juanjuan Zhang.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2015
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/98987

Internet

http://hdl.handle.net/1721.1/98987