Empirical study and business model analysis of successful freemium strategies in digital products

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.

Bibliographic Details
Main Author: Shankarananda, Pronitha Mysore
Other Authors: Sinan K. Aral.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2015
Subjects:
Online Access:http://hdl.handle.net/1721.1/98993