Empirical study and business model analysis of successful freemium strategies in digital products

Empirical study and business model analysis of successful freemium strategies in digital products

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.

Bibliographic Details
Main Author:	Shankarananda, Pronitha Mysore
Other Authors:	Sinan K. Aral.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2015
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/98993

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