The Value of Field Experiments
The feasibility of using field experiments to optimize marketing decisions remains relatively unstudied. We investigate category pricing decisions that require estimating a large matrix of cross-product demand elasticities and ask the following question: How many experiments are required as the numb...
| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2015
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| Online Access: | http://hdl.handle.net/1721.1/99138 https://orcid.org/0000-0003-2758-0116 https://orcid.org/0000-0003-2658-8239 |