New developments in product-line optimization

Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that fo...

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Bibliographic Details
Main Author: Hauser, John R.
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: Elsevier 2015
Online Access:http://hdl.handle.net/1721.1/99181
https://orcid.org/0000-0001-8510-8640