New developments in product-line optimization
Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that fo...
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| Format: | Article |
| Language: | en_US |
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Elsevier
2015
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| Online Access: | http://hdl.handle.net/1721.1/99181 https://orcid.org/0000-0001-8510-8640 |
| _version_ | 1826206059198414848 |
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| author | Hauser, John R. |
| author2 | Sloan School of Management |
| author_facet | Sloan School of Management Hauser, John R. |
| author_sort | Hauser, John R. |
| collection | MIT |
| description | Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that for a moderately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions. |
| first_indexed | 2024-09-23T13:23:26Z |
| format | Article |
| id | mit-1721.1/99181 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T13:23:26Z |
| publishDate | 2015 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | mit-1721.1/991812022-09-28T13:47:55Z New developments in product-line optimization Comment: New developments in product-line optimization Hauser, John R. Sloan School of Management Hauser, John R. Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that for a moderately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions. 2015-10-07T15:22:37Z 2015-10-07T15:22:37Z 2011-01 Article http://purl.org/eprint/type/JournalArticle 01678116 http://hdl.handle.net/1721.1/99181 Hauser, John R. “Comment: New Developments in Product-Line Optimization.” International Journal of Research in Marketing 28, no. 1 (March 2011): 26–27. https://orcid.org/0000-0001-8510-8640 en_US http://dx.doi.org/10.1016/j.ijresmar.2011.01.003 International Journal of Research in Marketing Creative Commons Attribution-Noncommercial-NoDerivatives http://creativecommons.org/licenses/by-nc-nd/4.0/ application/pdf Elsevier MIT Web Domain |
| spellingShingle | Hauser, John R. New developments in product-line optimization |
| title | New developments in product-line optimization |
| title_full | New developments in product-line optimization |
| title_fullStr | New developments in product-line optimization |
| title_full_unstemmed | New developments in product-line optimization |
| title_short | New developments in product-line optimization |
| title_sort | new developments in product line optimization |
| url | http://hdl.handle.net/1721.1/99181 https://orcid.org/0000-0001-8510-8640 |
| work_keys_str_mv | AT hauserjohnr newdevelopmentsinproductlineoptimization AT hauserjohnr commentnewdevelopmentsinproductlineoptimization |