Effect of Media Usage Selection on Social Mobilization Speed: Facebook vs E-Mail

Social mobilization is a process that enlists a large number of people to achieve a goal within a limited time, especially through the use of social media. There is increasing interest in understanding the factors that affect the speed of social mobilization. Based on the Langley Knights competition...

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Bibliographic Details
Main Authors: Wang, Jing, Li, Xitong, Alstott, Jeff, Velu, Chander, Madnick, Stuart E.
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: Public Library of Science 2015
Online Access:http://hdl.handle.net/1721.1/99885
https://orcid.org/0000-0001-9240-2573