Asia Pacific Breweries' anchor beer in Singapore (A) : a repositioning decision

In August 2001, Dorit Grueber, Assistant General Manager (Marketing) and Melvyn Ng, Senior Brand Manager (Specialty Brands), were discussing Anchor's future and examining the remaining three options available to them. Asia Pacific Breweries was the largest brewery in Singapore with operations i...

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Detalles Bibliográficos
Main Authors: Chung, Cindy Mann Yien, Tan, Shirley
Outros autores: Nanyang Business School
Formato: Case Study
Idioma:English
Publicado: 2013
Subjects:
Acceso en liña:https://hdl.handle.net/10356/100075
http://hdl.handle.net/10220/13565
http://www.asiacase.com/case/ntuAbcc/anchorBeer-A.html