Asia Pacific Breweries' anchor beer in Singapore (A) : a repositioning decision
In August 2001, Dorit Grueber, Assistant General Manager (Marketing) and Melvyn Ng, Senior Brand Manager (Specialty Brands), were discussing Anchor's future and examining the remaining three options available to them. Asia Pacific Breweries was the largest brewery in Singapore with operations i...
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| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/100075 http://hdl.handle.net/10220/13565 http://www.asiacase.com/case/ntuAbcc/anchorBeer-A.html |