Trend-casting in the interactive digital media industry : some results and guidelines

In this practice article, we present the results of a scenario planning approach that is a hybrid of the three main schools of thought. Our research objective was to study the future of Interactive Digital Media applications such as online music, on-demand television and massively multi-...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Yi, Yang, Sharma, Ravi S.
Бусад зохиолчид: Wee Kim Wee School of Communication and Information
Формат: Journal Article
Хэл сонгох:English
Хэвлэсэн: 2013
Нөхцлүүд:
Онлайн хандалт:https://hdl.handle.net/10356/100257
http://hdl.handle.net/10220/18358
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2286519