Trend-casting in the interactive digital media industry : some results and guidelines
In this practice article, we present the results of a scenario planning approach that is a hybrid of the three main schools of thought. Our research objective was to study the future of Interactive Digital Media applications such as online music, on-demand television and massively multi-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100257 http://hdl.handle.net/10220/18358 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2286519 |