A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality

The spread of global culture is being facilitated by the proliferation of transnational corporations, the rise of global capitalism, widespread aspiration for material possessions, and the homogenization of global consumption. The extent of convergence of cultural values across nations has been deba...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Malhotra, Naresh K., Bolton, Ruth N., Agarwal, James
अन्य लेखक: Nanyang Business School
स्वरूप: Journal Article
भाषा:English
प्रकाशित: 2013
विषय:
ऑनलाइन पहुंच:https://hdl.handle.net/10356/100294
http://hdl.handle.net/10220/16230