Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore
Since its inception, the Internet has been eyed with both hope and caution by traditional media outlets. For many years, radio looked to the Internet (Web 1.0) to extend their brand and increase awareness for their stations. Enter Facebook (Web 2.0), with its interactive ability to add friends and b...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100494 http://hdl.handle.net/10220/24112 |
| _version_ | 1826124877134823424 |
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| author | Klapczynski, Julia Wood, Elliott Freeman, Bradley Carl |
| author2 | Wee Kim Wee School of Communication and Information |
| author_facet | Wee Kim Wee School of Communication and Information Klapczynski, Julia Wood, Elliott Freeman, Bradley Carl |
| author_sort | Klapczynski, Julia |
| collection | NTU |
| description | Since its inception, the Internet has been eyed with both hope and caution by traditional media outlets. For many years, radio looked to the Internet (Web 1.0) to extend their brand and increase awareness for their stations. Enter Facebook (Web 2.0), with its interactive ability to add friends and build an online community. How are radio stations using social media at this early point in the relationship? The results and the strategy to best build the radio/Facebook relationship are not uniform and the jury is still out on exactly how social media can benefit a station's bottom line. |
| first_indexed | 2024-10-01T06:27:32Z |
| format | Journal Article |
| id | ntu-10356/100494 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:27:32Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/1004942020-03-07T12:15:51Z Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore Klapczynski, Julia Wood, Elliott Freeman, Bradley Carl Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication Since its inception, the Internet has been eyed with both hope and caution by traditional media outlets. For many years, radio looked to the Internet (Web 1.0) to extend their brand and increase awareness for their stations. Enter Facebook (Web 2.0), with its interactive ability to add friends and build an online community. How are radio stations using social media at this early point in the relationship? The results and the strategy to best build the radio/Facebook relationship are not uniform and the jury is still out on exactly how social media can benefit a station's bottom line. Published version 2014-10-23T08:06:15Z 2019-12-06T20:23:29Z 2014-10-23T08:06:15Z 2019-12-06T20:23:29Z 2012 2012 Journal Article Freeman, B. C., Klapczynski, J., & Wood, E. (2012). Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore. First Monday, 17(4), 1-13 https://hdl.handle.net/10356/100494 http://hdl.handle.net/10220/24112 10.5210/fm.v17i4.3768 en First Monday © 2012 First Monday. This paper was published in First Monday and is made available as an electronic reprint (preprint) with permission of First Monday. The paper can be found at the following official DOI: [http://dx.doi.org/10.5210/fm.v17i4.3768]. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law. 13 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication Klapczynski, Julia Wood, Elliott Freeman, Bradley Carl Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore |
| title | Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore |
| title_full | Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore |
| title_fullStr | Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore |
| title_full_unstemmed | Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore |
| title_short | Radio and Facebook : the relationship between broadcast and social media software in the U.S., Germany, and Singapore |
| title_sort | radio and facebook the relationship between broadcast and social media software in the u s germany and singapore |
| topic | DRNTU::Social sciences::Communication |
| url | https://hdl.handle.net/10356/100494 http://hdl.handle.net/10220/24112 |
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