Applying strategic planning to an SME : a case study on United Bakery Supplies Pte Ltd.
SMEs are always characterised by the central position of the owner, who sometimes has limited managerial qualification and significant aversion against planning and the application of formal methods. That, coupled with the limitations that SMEs face, such as limited resources, lack of specialist exp...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10074 |