You have an important message! Evaluating the effectiveness of a text message HIV/AIDS campaign in northwest Uganda

There is a growing evidence of the impact of mobile phones in healthcare (mHealth) service delivery, but more research is needed to determine whether SMS (Short Message Service) -based campaigns are appropriate for developing countries. This pilot study explored the efficacy of a mHealth campaign us...

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Bibliographic Details
Main Authors: Chib, Arul, Wilkin, Holley, Ling, Leow Xue, Hoefman, Bas, Van Biejma, Hajo
Other Authors: Wee Kim Wee School of Communication and Information
Format: Journal Article
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/100896
http://hdl.handle.net/10220/18211