An integrated brand communications campaign for Playworks Private Limited.
The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1009 |