An integrated brand communications campaign for Playworks Private Limited.
The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/1009 |
| _version_ | 1826128988581396480 |
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| author | Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing. |
| author2 | Frith, Katherine Toland |
| author_facet | Frith, Katherine Toland Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing. |
| author_sort | Huang, Adeline Tianying. |
| collection | NTU |
| description | The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002. |
| first_indexed | 2024-10-01T07:33:50Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/1009 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:33:50Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/10092019-12-10T13:07:00Z An integrated brand communications campaign for Playworks Private Limited. Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002. Bachelor of Communication Studies 2008-09-10T07:13:41Z 2008-09-10T07:13:41Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/1009 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Huang, Adeline Tianying. Ng, Roger Yang Kwang. Leung, Wai Leng. Mo, Jing Jing. An integrated brand communications campaign for Playworks Private Limited. |
| title | An integrated brand communications campaign for Playworks Private Limited. |
| title_full | An integrated brand communications campaign for Playworks Private Limited. |
| title_fullStr | An integrated brand communications campaign for Playworks Private Limited. |
| title_full_unstemmed | An integrated brand communications campaign for Playworks Private Limited. |
| title_short | An integrated brand communications campaign for Playworks Private Limited. |
| title_sort | integrated brand communications campaign for playworks private limited |
| topic | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
| url | http://hdl.handle.net/10356/1009 |
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