Finding the right franchise opportunity - a framework to increase the success rate of a franchise opportunity.

Development of a framework through exploratory research and valuable insights from industry experts and academics, to find the right franchise opportunity for a potential franchisee by increasing the success rate.

Bibliographic Details
Main Authors: Chua, Ivor Tjun Tat., Goh, Huimei., Poh, Angel Huiqin.
Other Authors: Choo, Clive Wee Ee
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10128