Towards a strategic tool for the business modeling of IDM startups : implementing the ADVISOR framework
This paper describes the ADVISOR online tool for Interactive Digital Media (IDM) Business modeling. The research objective was to develop an online business modeling tool for de-novo IDM firms based on the ADVISOR framework. The tool supports the business strategy of startups, incubators and new f...
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Format: | Journal Article |
Language: | English |
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2013
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Online Access: | https://hdl.handle.net/10356/101308 http://hdl.handle.net/10220/18359 http://www.cibtech.org/J%20ENGINEERING%20TECHNOLOGY/PUBLICATIONS/2011/Vol%201%20No.%201/JET%2001-01-Contents.htm |