Towards a strategic tool for the business modeling of IDM startups : implementing the ADVISOR framework

This paper describes the ADVISOR online tool for Interactive Digital Media (IDM) Business modeling. The research objective was to develop an online business modeling tool for de-novo IDM firms based on the ADVISOR framework. The tool supports the business strategy of startups, incubators and new f...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Sharma, Ravi S.
مؤلفون آخرون: Wee Kim Wee School of Communication and Information
التنسيق: Journal Article
اللغة:English
منشور في: 2013
الموضوعات:
الوصول للمادة أونلاين:https://hdl.handle.net/10356/101308
http://hdl.handle.net/10220/18359
http://www.cibtech.org/J%20ENGINEERING%20TECHNOLOGY/PUBLICATIONS/2011/Vol%201%20No.%201/JET%2001-01-Contents.htm

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