Service quality of Singapore tour operators : Chinese tourists' perspectives.

To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. Thi...

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Bibliographic Details
Main Authors: Choo, Wen Min., Khoo, Wendy Wee Lee., Ng, Xueni.
Other Authors: Wu, Yuan
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10159