Singapore Zoological Gardens : effects of environmental stimuli on visitors' perceptions

This research aims to evaluate the service quality of the Singapore Zoological Gardens using the Gaps Model and the Servqual Measurement tool.

Bibliographic Details
Main Authors:	Chew, Pei Pei., Lee, Ee Hoon., Loo, Puay Khoon.
Other Authors:	Hooi, Den Huan
Format:	Final Year Project (FYP)
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10184

Internet

http://hdl.handle.net/10356/10184