Metrosexual credit card.

The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited,...

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Bibliographic Details
Main Authors: Low, William Wei Ren., Yeo, Zongda., Zhuo, Hongbin.
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10188