Factors influencing insurance purchasing behaviour in Singapore.

The presence of growing competition in the Singapore’s life insurance industry motivates life insurers to better understand individual’s insurance consumption behaviour. The aim of this study is to investigate the variables influencing insurance consumption behaviour, as measured by: (1) Premium exp...

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Bibliographic Details
Main Authors: Loh, Michele Xiang Jun., Ong, Lawrence Hui Boon., Soh, Yi An.
Other Authors: Yee, Wah Chin
Format: Final Year Project (FYP)
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10214