Frequent flyer program : a study on consumer behaviour.
Our study aims to obtain the customers’ perspectives of their FFPs; to establish a profile of the business and leisure FFP members; to obtain insights into the attitudes and behavioural attributes of both business and leisure FFP members towards their FFPs as well as to investigate whether airline l...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10218 |