Generation of personalized ontology based on consumer emotion and behavior analysis
The relationships between consumer emotions and their buying behaviors have been well documented. Technology-savvy consumers often use the web to find information on products and services before they commit to buying. We propose a semantic web usage mining approach for discovering periodic web acces...
| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/102780 http://hdl.handle.net/10220/16447 |