Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...
| Asıl Yazarlar: | , , |
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| Diğer Yazarlar: | |
| Materyal Türü: | Final Year Project (FYP) |
| Baskı/Yayın Bilgisi: |
2008
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| Online Erişim: | http://hdl.handle.net/10356/10291 |