Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.

This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...

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Detaylı Bibliyografya
Asıl Yazarlar: Chen, Roger Haoye., Ng, Sy Woei., Ng, Yuan Chang.
Diğer Yazarlar: Nam, Inwoo
Materyal Türü: Final Year Project (FYP)
Baskı/Yayın Bilgisi: 2008
Konular:
Online Erişim:http://hdl.handle.net/10356/10291