Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores.
This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break throu...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10291 |
| _version_ | 1826122367489802240 |
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| author | Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. |
| author2 | Nam, Inwoo |
| author_facet | Nam, Inwoo Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. |
| author_sort | Chen, Roger Haoye. |
| collection | NTU |
| description | This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry. |
| first_indexed | 2024-10-01T05:47:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10291 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:47:20Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/102912023-05-19T06:16:12Z Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. Nam, Inwoo Nanyang Business School DRNTU::Business::Industries and labor This paper provides a comparison of the customers' perceptions of the service quality between NTUC FairPrice, and Heartlander stores; how they might impact consumer's preference on store patronage; and to determine the long-term viability of Heartlander stores and if they could break through amidst fierce competition in Singapore grocery retail industry. 2008-09-24T07:42:03Z 2008-09-24T07:42:03Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10291 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Industries and labor Chen, Roger Haoye. Ng, Sy Woei. Ng, Yuan Chang. Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title | Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_full | Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_fullStr | Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_full_unstemmed | Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_short | Retail industry in Singapore : a comparative study of local-owned supermarket vs heartlander stores. |
| title_sort | retail industry in singapore a comparative study of local owned supermarket vs heartlander stores |
| topic | DRNTU::Business::Industries and labor |
| url | http://hdl.handle.net/10356/10291 |
| work_keys_str_mv | AT chenrogerhaoye retailindustryinsingaporeacomparativestudyoflocalownedsupermarketvsheartlanderstores AT ngsywoei retailindustryinsingaporeacomparativestudyoflocalownedsupermarketvsheartlanderstores AT ngyuanchang retailindustryinsingaporeacomparativestudyoflocalownedsupermarketvsheartlanderstores |