Mood effects on consumer behaviour : a contemporary review.
This review seeks to explore the linkages between mood and consumer behaviour and specifically, the underlying processes that elicit consumer behaviour upon evoking a certain mood state through the use of marketing stimuli. In this paper, a conceptual model of how mood influences consumer behaviour...
| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project (FYP) |
| 出版: |
2008
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| 主题: | |
| 在线阅读: | http://hdl.handle.net/10356/10318 |