Effects of mirrors in product displays on purchase intention.
This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.
Auteurs principaux: | , , |
---|---|
Autres auteurs: | |
Format: | Final Year Project (FYP) |
Publié: |
2008
|
Sujets: | |
Accès en ligne: | http://hdl.handle.net/10356/10320 |