Effects of mirrors in product displays on purchase intention.
This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10320 |
| _version_ | 1826114281818554368 |
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| author | Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi. |
| author2 | Lam, Shun Yin |
| author_facet | Lam, Shun Yin Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi. |
| author_sort | Lu, Chelsea Miaoling. |
| collection | NTU |
| description | This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display. |
| first_indexed | 2024-10-01T03:36:37Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10320 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:36:37Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/103202023-05-19T05:41:36Z Effects of mirrors in product displays on purchase intention. Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi. Lam, Shun Yin Nanyang Business School DRNTU::Business::Advertising::Advertising method This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display. 2008-09-24T07:42:22Z 2008-09-24T07:42:22Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10320 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Advertising::Advertising method Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi. Effects of mirrors in product displays on purchase intention. |
| title | Effects of mirrors in product displays on purchase intention. |
| title_full | Effects of mirrors in product displays on purchase intention. |
| title_fullStr | Effects of mirrors in product displays on purchase intention. |
| title_full_unstemmed | Effects of mirrors in product displays on purchase intention. |
| title_short | Effects of mirrors in product displays on purchase intention. |
| title_sort | effects of mirrors in product displays on purchase intention |
| topic | DRNTU::Business::Advertising::Advertising method |
| url | http://hdl.handle.net/10356/10320 |
| work_keys_str_mv | AT luchelseamiaoling effectsofmirrorsinproductdisplaysonpurchaseintention AT yeosinhock effectsofmirrorsinproductdisplaysonpurchaseintention AT zouxinyi effectsofmirrorsinproductdisplaysonpurchaseintention |