An exploratory study on consumers' purchase of counterfeits in the context of luxury designer brands.
Counterfeiting has become an economic problem that is of international importance and it has led to the formulation of various countermeasures that are based on lawful, political, administrative/business techniques. The luxury goods industry is unique in that it is an industry that relies strictly o...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10335 |