Global banking practices
This research study aims to (a) identify the good Internet marketing practices adopted by the top global banks, (b) study how these practices are affected by external environmental factors and (c) identify Internet marketing clusters of these banks. The “RAIN” framework was developed to identify the...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10356 |