Global banking practices
This research study aims to (a) identify the good Internet marketing practices adopted by the top global banks, (b) study how these practices are affected by external environmental factors and (c) identify Internet marketing clusters of these banks. The “RAIN” framework was developed to identify the...
| Main Authors: | , , |
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| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/10356 |
| _version_ | 1826121003646844928 |
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| author | Chan, Jacquelin Chin Ying Ling, Sok Hwee Neo, Huai Ren |
| author2 | McGovern, Ian |
| author_facet | McGovern, Ian Chan, Jacquelin Chin Ying Ling, Sok Hwee Neo, Huai Ren |
| author_sort | Chan, Jacquelin Chin Ying |
| collection | NTU |
| description | This research study aims to (a) identify the good Internet marketing practices adopted by the top global banks, (b) study how these practices are affected by external environmental factors and (c) identify Internet marketing clusters of these banks. The “RAIN” framework was developed to identify the four Internet marketing clusters in terms of the degree of Information Management and Customer Relationship Management of the banks’ websites. Using this framework, the study illustrates that the current position of Singapore banks is in the “No-Focus” quadrant and possible strategies were recommended for Singapore banks to expand globally. |
| first_indexed | 2024-10-01T05:25:39Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10356 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T05:25:39Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/103562023-05-19T06:24:03Z Global banking practices Chan, Jacquelin Chin Ying Ling, Sok Hwee Neo, Huai Ren McGovern, Ian Nanyang Business School DRNTU::Business::Finance::Banking This research study aims to (a) identify the good Internet marketing practices adopted by the top global banks, (b) study how these practices are affected by external environmental factors and (c) identify Internet marketing clusters of these banks. The “RAIN” framework was developed to identify the four Internet marketing clusters in terms of the degree of Information Management and Customer Relationship Management of the banks’ websites. Using this framework, the study illustrates that the current position of Singapore banks is in the “No-Focus” quadrant and possible strategies were recommended for Singapore banks to expand globally. 2008-09-24T07:42:45Z 2008-09-24T07:42:45Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10356 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Finance::Banking Chan, Jacquelin Chin Ying Ling, Sok Hwee Neo, Huai Ren Global banking practices |
| title | Global banking practices |
| title_full | Global banking practices |
| title_fullStr | Global banking practices |
| title_full_unstemmed | Global banking practices |
| title_short | Global banking practices |
| title_sort | global banking practices |
| topic | DRNTU::Business::Finance::Banking |
| url | http://hdl.handle.net/10356/10356 |
| work_keys_str_mv | AT chanjacquelinchinying globalbankingpractices AT lingsokhwee globalbankingpractices AT neohuairen globalbankingpractices |