Feasibility of luxury renting to tertiary students.

Our paper aims to explore the feasibility of renting luxury goods to tertiary students or renting other products such as apparels, accessories and electronics to new customer segments. A new technique termed “Rolling Focus Group” is adopted for our focus group study. This method allows us to explore...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Cheong, Pearlyn Chi Lin., Sim, Clara Wen Jia., Toh, Alfred Hao Kiat.
Awduron Eraill: McGovern, Ian
Fformat: Final Year Project (FYP)
Cyhoeddwyd: 2008
Pynciau:
Mynediad Ar-lein:http://hdl.handle.net/10356/10398