Factors influencing competitive pricing reactions : a study using simulation game data
Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10414 |