Factors influencing competitive pricing reactions : a study using simulation game data
Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10414 |
| _version_ | 1826129224756363264 |
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| author | Lee, Sally Pei Song Tan, Shu Yan Yang, Jingfang |
| author2 | Lim, Lewis Kui Suen |
| author_facet | Lim, Lewis Kui Suen Lee, Sally Pei Song Tan, Shu Yan Yang, Jingfang |
| author_sort | Lee, Sally Pei Song |
| collection | NTU |
| description | Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions. |
| first_indexed | 2024-10-01T07:37:04Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/10414 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:37:04Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/104142023-05-19T07:23:10Z Factors influencing competitive pricing reactions : a study using simulation game data Lee, Sally Pei Song Tan, Shu Yan Yang, Jingfang Lim, Lewis Kui Suen Nanyang Business School DRNTU::Business::Marketing::Pricing Our study investigates factors influencing competitive price changes, specifically how firms' competitive mindsets and actual competition characteristics translate into different degrees of pricing reactions. 2008-09-24T07:43:25Z 2008-09-24T07:43:25Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10414 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Pricing Lee, Sally Pei Song Tan, Shu Yan Yang, Jingfang Factors influencing competitive pricing reactions : a study using simulation game data |
| title | Factors influencing competitive pricing reactions : a study using simulation game data |
| title_full | Factors influencing competitive pricing reactions : a study using simulation game data |
| title_fullStr | Factors influencing competitive pricing reactions : a study using simulation game data |
| title_full_unstemmed | Factors influencing competitive pricing reactions : a study using simulation game data |
| title_short | Factors influencing competitive pricing reactions : a study using simulation game data |
| title_sort | factors influencing competitive pricing reactions a study using simulation game data |
| topic | DRNTU::Business::Marketing::Pricing |
| url | http://hdl.handle.net/10356/10414 |
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