Hypermarket convenience : its dimensions and implications on customer retention.
This paper proposes a conceptual framework consisting of dimensions of convenience, personal variables and dependent variables such as satisfaction and customer loyalty in Singapore’s hypermarket setting. The research advances understanding of how hypermarkets fare for the dimensions examined. Man...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10423 |