Re-adaptation of a service guarantee model for the local food and beverage industry.
Improvement of the service guarantee model after a market research is done on the Singapore consumers in the local restaurants. The consumers are segmented into potentials, repeats and regulars.
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10429 |