Degree of influence children have on parental purchasing decisions in Singapore.
Our research is to investigate the degree of influence children have on parental purchasing decisions in Singapore. We explore the influence by defining the final user(s) of the products (Children Products, Family Products and Adult Products), the types of products in terms of involvement (High-Invo...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10468 |